It was a busy year for the social media industry. In
2013, we saw the teen demographic leave Facebook for other networks
that better capture their attention and don’t yet have the entire family
engaged.
Google+ Emerges as a Serious Player :
 |
| Google - As a Powerful SMM Tool |
The platform is still not taken as seriously as it should be, but 2014
will be a year of substantial growth for this underrated platform. Aside
from the SEO
benefits, Google+ offers a lot of functions that other networks don’t
have, such as Communities, Hangouts and the ability to share specific
content with targeted groups – not to mention its obvious connection to
the world’s number one search engine.
Google rolled out a number of updates
that will make the social network more user-friendly for 2014,
including improved local sharing, a better way to share visual content
and other new features to improve curation. If your business has not yet
dived into the platform, the turn of the New Year is the perfect time!
An update to the social network now allows Google+ users to send and
receive emails from other Google+ connections even if they have never
exchanged email addresses.
Author Feels : I agree that it feels like G+ is going to be a bigger player this year.
I
assume that you are using a smm tool to engage on the different social
networks, what are you thoughts on the inability to easily add G+ to
your existing tool? For me it makes G+ a bit of a pain to use, it isn't
in my regular routine...
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