Campaign Tracking Tips & Tricks

Campaign Management :  A form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers.

Few are some tips & tricks which will be effective for successful campaign :

Classified the information that you would require in the document into 3 main categories :

1. How to create campaigns
2. How to track campaigns 
3. How to use campaigns 

Now, Step : 1 how to create a campaign : 

• Creation of the page 
• Content to be displayed 
• Testing on the development site 
• Development changes & start a campaign.

Now, Step :2 how to track a campaign : 

• Creation of tracking URL’s 
• Content of data to be tracked on the page ( Links, videos, flash content) 
• KPI’s that need to be reported 

Finally, Use of a campaign : 

• Insights to be taken from the data available 
• Modifying campaign based on the traffic analysis 
• Checking the effectiveness of the campaign based on user analysis

Content Created By : Monalisha Panda, (http://www.socialmediatimes.in/)