Sunday, 25 March 2012

Using Web Analytics to Drive Performance & ROI

There is an increasing need to drive company profitability with an effective online presence. Enterprise web analytics is a tricky domain. Attracting website visitors in a brutally competitive world depends on sustaining user interest and creation of focused content.

Marketers have traditionally used outbound techniques such as telemarketing, trade shows, direct mail, e-mail blasts, print and TV/Radio Ads. The Internet has radically altered the dynamics of user interaction.
Businesses now use more inbound techniques including Search Engine Optimization/Search Engine Marketing (SEO/SEM), blogging, social media, Really Simple Syndication (RSS), free tools and trials to convert more prospects into leads and customers.

Website Site Marketing also follows the cardinal principles of simplicity, ease-of-navigation, and finding relevant information quickly. Attention spans are limited, and in an outsourced world, users gravitate towards instantly accessible and actionable knowledge.

9 comments:

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