Campaign Management : A form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers.
Few are some tips & tricks which will be effective for successful campaign :
Classified the information that you would require in the document into 3 main categories :
Now, Step : 1 how to create a campaign :
- Creation of the page
- Content to be displayed
- Testing on the development site
- Development changes & start a campaign.
Now, Step :2 how to track a campaign :
- Creation of tracking URL’s
- Content of data to be tracked on the page ( Links, videos, flash content)
- KPI’s that need to be reported
Finally, Use of a campaign :
- Insights to be taken from the data available
- Modifying campaign based on the traffic analysis
- Checking the effectiveness of the campaign based on user analysis