Friday, 2 November 2012

Campaign Tracking Tips & Tricks


Campaign Management :  A form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers.

Few are some tips & tricks which will be effective for successful campaign :

Classified the information that you would require in the document into 3 main categories :

  1. How to create campaigns
  2. How to track campaigns 
  3. How to use campaigns 

Now, Step : 1 how to create a campaign : 

  • Creation of the page 
  • Content to be displayed 
  • Testing on the development site 
  • Development changes & start a campaign.


Now, Step :2 how to track a campaign : 
  • Creation of tracking URL’s 
  • Content of data to be tracked on the page ( Links, videos, flash content) 
  • KPI’s that need to be reported 

Finally, Use of a campaign : 
  • Insights to be taken from the data available 
  • Modifying campaign based on the traffic analysis 
  • Checking the effectiveness of the campaign based on user analysis
Content Created By : Monalisha Panda, (http://www.socialmediatimes.in/)