There is an increasing need to drive company profitability with an effective online presence. Enterprise web analytics is a tricky domain. Attracting website visitors in a brutally competitive world depends on sustaining user interest and creation of focused content.
Marketers have traditionally used outbound techniques such as telemarketing, trade shows, direct mail, e-mail blasts, print and TV/Radio Ads. The Internet has radically altered the dynamics of user interaction.
Businesses now use more inbound techniques including Search Engine Optimization/Search Engine Marketing (SEO/SEM), blogging, social media, Really Simple Syndication (RSS), free tools and trials to convert more prospects into leads and customers.
Website Site Marketing also follows the cardinal principles of simplicity, ease-of-navigation, and finding relevant information quickly. Attention spans are limited, and in an outsourced world, users gravitate towards instantly accessible and actionable knowledge.
Marketers have traditionally used outbound techniques such as telemarketing, trade shows, direct mail, e-mail blasts, print and TV/Radio Ads. The Internet has radically altered the dynamics of user interaction.
Businesses now use more inbound techniques including Search Engine Optimization/Search Engine Marketing (SEO/SEM), blogging, social media, Really Simple Syndication (RSS), free tools and trials to convert more prospects into leads and customers.
Website Site Marketing also follows the cardinal principles of simplicity, ease-of-navigation, and finding relevant information quickly. Attention spans are limited, and in an outsourced world, users gravitate towards instantly accessible and actionable knowledge.
