Social Media Trends 2013-14

It was a busy year for the social media industry. In 2013, we saw the teen demographic leave Facebook for other networks that better capture their attention and don’t yet have the entire family engaged.

Google+ Emerges as a Serious Player :

Google - As a Powerful SMM Tool

The platform is still not taken as seriously as it should be, but 2014 will be a year of substantial growth for this underrated platform. Aside from the SEO benefits, Google+ offers a lot of functions that other networks don’t have, such as Communities, Hangouts and the ability to share specific content with targeted groups – not to mention its obvious connection to the world’s number one search engine.

Google rolled out a number of updates that will make the social network more user-friendly for 2014, including improved local sharing, a better way to share visual content and other new features to improve curation. If your business has not yet dived into the platform, the turn of the New Year is the perfect time!

An update to the social network now allows Google+ users to send and receive emails from other Google+ connections even if they have never exchanged email addresses. 

 

Author Feels : I agree that it feels like G+ is going to be a bigger player this year.
I assume that you are using a smm tool to engage on the different social networks, what are you thoughts on the inability to easily add G+ to your existing tool? For me it makes G+ a bit of a pain to use, it isn't in my regular routine...

Campaign Tracking Tips & Tricks

Campaign Management :  A form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers.

Few are some tips & tricks which will be effective for successful campaign :

Classified the information that you would require in the document into 3 main categories :

1. How to create campaigns
2. How to track campaigns 
3. How to use campaigns 

Now, Step : 1 how to create a campaign : 

• Creation of the page 
• Content to be displayed 
• Testing on the development site 
• Development changes & start a campaign.

Now, Step :2 how to track a campaign : 

• Creation of tracking URL’s 
• Content of data to be tracked on the page ( Links, videos, flash content) 
• KPI’s that need to be reported 

Finally, Use of a campaign : 

• Insights to be taken from the data available 
• Modifying campaign based on the traffic analysis 
• Checking the effectiveness of the campaign based on user analysis

Content Created By : Monalisha Panda, (http://www.socialmediatimes.in/)

Web Positioning For E Commerce Portals

The Goal of Web Positioning: Positioning your web site and creating awareness for product and services to be represented properly to targeted visitors to your site. Not just plain SEO, we provide search positioning, social media optimization and search marketing to make sure that people find your web site when they actually need it! We are actively managing a variety of search engine positioning and web search marketing services for many market segments. Remember “a business website with great technology is worth far less than a website with high traffic with last generation technology”.

Do you know what really matters? – the number of right eyeballs, not just any passer-by! Fundamental marketing concepts are the same regardless of whether it is for an online or off-line business. What differ are the marketing tactics, and the marketing strategies that drive those tactics. Remember – search engine optimization or SEO is only one element of a robust Internet marketing strategy. To achieve overall success on web we offer an effective combination of SEO, website marketing strategy, web site promotion strategy, and internet marketing strategies for promoting your business online.

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Why Outsource SEO/SMO from us? By outsourcing your web marketing services from us, you will be able to create more avenues for your business to get seen in the right place, at the right time on the Internet and have more confidence that your link building will not be detrimental other to areas of your business. You will also be able to quickly and visually relay the effects of link building to a non-internet savvy senior audience. You will leave armed with new tools and methods for building links and managing your reputation online.

Targeting the right keywords and phrases is the foundation stone of a search marketing project. Finding and targeting searchers to convert into potential customers depends on effective keyword research. We research and develop effective keyword lists for SEO and pay-per-click campaigns. Analytics plays a key role in determining what works and what doesn’t. We also help you track and analyze the success of your internet campaigns.

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Using Web Analytics to Drive Performance & ROI

There is an increasing need to drive company profitability with an effective online presence. Enterprise web analytics is a tricky domain. Attracting website visitors in a brutally competitive world depends on sustaining user interest and creation of focused content.

Marketers have traditionally used outbound techniques such as telemarketing, trade shows, direct mail, e-mail blasts, print and TV/Radio Ads. The Internet has radically altered the dynamics of user interaction.
Businesses now use more inbound techniques including Search Engine Optimization/Search Engine Marketing (SEO/SEM), blogging, social media, Really Simple Syndication (RSS), free tools and trials to convert more prospects into leads and customers.

Website Site Marketing also follows the cardinal principles of simplicity, ease-of-navigation, and finding relevant information quickly. Attention spans are limited, and in an outsourced world, users gravitate towards instantly accessible and actionable knowledge.

New Media & Social Media Conversations

Social Media Conversations:

• Social Bookmarking
• Comments/reputation
• Good/Rich Contents
• Blogs
• Blog Platforms
• Conversations
• Social Networks
• Twitter & tweets
• Facebook postings/comments
• Niche Network
• Video
• Documents
• Events
• wiki's
• pictures/images
• podcasting

Social media consultant,mumbai

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social media marketing process & tricks

social media marketing process & tricks:

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ECommerce / Web Catalog Engine Creation & Promotions

Sell more online, empower your customers with powerful product finders and navigation, provide accurate product information to your dealers, customizable to your specific business needs.